Business Model: Senior management can create, modify and maintain the Business model with the help of Ensemble. The first step is to define the high-level process model that depicts the purpose of the organisation and the major processes that are needed to support it. The second step is to define the logical organisation model in which the business units are named according to the “major functions” they are meant to perform (e.g. production, finance, research, market etc). The physical organisation is mapped into another physical organisation model – this helps to know about all the offices and facilities in different geographical addresses. The third step is to create an employee repository and map the employees into the organisation model. The fourth step is to create an interaction model in which all processes are assigned to employees with roles and responsibilities. The business model is thus built in several iterations and it could be done over several months and refined over even longer periods. The shareability of information in the model is controllable and it tremendously enhances the understanding of the business among the employees. The business model being a shareable resource helps to unify the views of employees regardless of their number. The power of the simple tool comes from the fact that it is easy to manage and share despite its large size – even mid-size companies with few products or services can have thousands of processes, dozens of business units and thousands of employees. The same information when maintained in word documents becomes useless within months, as has been the experience of many organisations that often engage expensive consultants to produce them – this is because of difficulties of maintenance and sharebaility.